Friday, June 19, 2009

Stop... Hammertime

So "Viral Marketing" is like the hottest thing going on right now with companies. For those who don't know what Viral Marketing is, it's basically marketing that is spread around by word of mouth, sort of like a virus (i.e. YouTube links). So, in this commercial, A&E have a new show called Hammertime and to do marketing for it, they dressed up random customers in gold MC Hammer pants. Can't touch this starts blasting over the intercom and a hundred people come rushing in doing the Hammer routine in unison! So awesome!!! Check it out:

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